January 12, 2026
Welcome to The Dental CEO Podcast, hosted by Dr. Scott Leune. Today, I’d like to delve into how we, as dentists and leaders in our field, can transform our practices by focusing on creating memorable patient experiences. This approach not just enhances our practice’s reputation, but significantly boosts profitability by investing in what truly matters – patient satisfaction.
The First Encounter
Imagine a new patient walks in; this is your first chance to make an impression. I always emphasize the importance of greeting every new patient personally. Take a moment to stand up, introduce yourself, and welcome them warmly. A personalized greeting can set the tone for the entire visit.
Timeliness as a Practice Standard
Running on time should not just be a goal but a standard. Telling a new patient, ‘We’re ready for you,’ immediately upon their entry not only surprises them but preemptively satisfies them. It breaks the usual expectations patients might have about waiting and sets you apart from other practices.
The Art of Listening
Begin your consultations with simple, open-ended questions. Ask, ‘What can we assist you with today?’ This invites the patient to share their concerns or goals, providing critical insight into how you can truly cater to their needs.
Building the Connection
Before diving into the clinical examination, spend a few minutes engaging in personal conversation. Discuss their family, their occupation, or their hobbies. This not only eases anxiety but builds a connection that can enhance trust and comfort, making them more receptive to your recommendations.
Educational Examination
During the examination, narrate what you’re doing and why. Explaining in simple terms, like describing the periodontal exam or the significance of any findings, educates your patients and involves them in their care process, which can significantly aid in treatment acceptance.
Customized Treatment Planning
Customize your treatment plans not only based on clinical needs but also integrating personal elements. For instance, if a patient mentions a significant upcoming event, like a wedding, consider how aesthetic treatments can enhance their experience. This approach makes the treatment plan more relevant and urgent to the patient.
Sequential Treatment Discussion
When presenting treatment options, start with immediate needs and then outline future steps. This breaks down the information into manageable parts, making the treatment seem less overwhelming and more approachable.
Conclusion
Remember, every patient presents a unique opportunity to create a memorable experience. By focusing on personalized, timely, and educational interactions, we set a standard of care that not only satisfies our patients but also establishes our practices as premier choices in the field of dentistry. Thank you for joining me on this journey to elevate our dental practices.